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THE SUSTAINABLE CEREAL PACKAGING SOLUTION.
You know how cereal is packaged in a bag within a box?
Have you ever thought about how much waste may be produced considering cereal is a household product all over the world?
SUSTAINABLE.
CONVENIENT.
AFFORDABLE.
Research showed that over
3 MILLION TONNES
of cereal packaging ended up in landfills after recycling, most of this being a plastic film that is not recyclable.
So what if we changed the way cereal was packaged and saved the earth one bowl at a time?
Using a sugarcane-based, 100% biodegradable bowl - Cereal could be sold by weight, simply by filling your bowl with a cereal of your choice the way that nuts are sold out of dispensers in supermarkets.
Not only would this solution eliminate the unnecessary extra layer of packaging in regular cereal boxes, but it would also prevent the waste of stale cereal forgotten and left in the cupboard. The bowls could also be rinsed out, re-used, and stacked into your pantry for storage of other foods.
REMOVE,
repurpose -
Reintvent.
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