The Brand:
Nike
"Bring Inspiration and Innovation to every athlete* in the world"
*If you have a body, you're an athlete
Nike is a worldwide, household-name brand that thrives on staying one step ahead of the ever-changing trends and experimentation of the consumer's needs and wants.
More than just trends, activewear, and sneakers.
Nike's mission is to make an impact on the health and well-being of the consumer by providing resources and inspirational campaigns that encourage a positive and healthy mindset by collaborating with some of the greatest designers and athletes around the world.
Nike tells athletes* all over the world that anything is possible if you Just Do It.
Nike Inc.
The Campaign:
If the shoe fits,
Just do it.
AN INCLUSIVE SNEAKER CAMPAIGN FOR NIKE.
If the shoe fits was a campaign created for Nike to give people back the confidence to purchase the sneaker they love no matter their age, gender, or size and regardless of society's limits.
If your a 25-year-old man wanting a rainbow sneaker, or a 45-year-old woman wanting the latest shoe that all the kids are wearing, this campaign is a reminder that If the shoe fits, Just Do It!
This also targets the market of people with unusually large or small feet who may feel insecure and uncomfortable shoe shopping.
The concept will be brought to life with a series of posters and a promotional clip of crazy patterned Nike sneakers being worn by anyone (or anything) as a reminder that if the shoe fits and you're happy with it, nothing should hold you back!
It's a confidence boost that will motivate people to step out of society's expectations and choose a sneaker with their heart.
College project
Inspiration
"
The campaign also falls in line with the Christian Widlic "KISS MY AIRS" Nike campaign that was launched in 2017 for the 30th anniversary of Air Max Day. It gives off the I don't care what you think and a brutally honest attitude that encourages people to push past style restrictions and limitations.
To celebrate the Air Max, we looked back to what made it breakthrough in its inception in 1987. Its founding principles were revolutionary — defying tradition through product innovation that ultimately fueled a cultural shift.
Christian Widlic, 2017
"
Visual development
In a quirky attempt to emphasize what "If the shoe fits" is about, a series of posters featuring staple Nike sneakers being worn by anything will show you there are no limitations when it comes to wearing the sneaker you love.
This campaign can also be adapted to address other issues beyond insecurity that Nike is also passionate about. There is opportunity with this campaign to merge with Nike's sustainability edit "Move to Zero" as well as holiday seasons to keep relevant throughout anytime of the year - if the campaign were to launch at any given time.
Opportunity?
Halloween/Horror theme
Christmas Season
Repurposing an old sneaker for whatever may fit?